Intelligent Mobility   Leads Future Life

Company profile

About CHIC
Zhejiang Chic Robot Technology Co., Ltd. (hereafter Chic), a Hangzhou, China born and raised corporation who emerged from the global field of self-balancing hoverboard with a few years growth and accumulation of experience from the birth 2014 to 2017, simultaneously being one of the presidents of the administrative committee, Hoverboard Branch, CCCME, as well as a core author of the China national standard to hoverboard.

After the alliance with others who do hoverboard excellently too, Chic is now holding 6 subsidiaries including Haining Chic Intelligent Technology Co Ltd, Yongkang Chic Intelligent Technology Co Ltd, Yongkang Jiaheng Industry & Trade Co Ltd, Jinhua Smart Electric Technology Co Ltd, Shenzhen Uni-Sun Chic Technology Co Ltd, Dongguan Asiwo Technology Co Ltd, and a "1 + 6" structured group of hoverboard industry has come into being.

Since the team organized in 2009, Chic's persistence of independent R&D enabled Chic's success, that on August, 2014, the first generation of Chic's self-balancing hoverboard was launched at technology of "embedded system + industrial design + mechatronics" which has won the second prize of National Science and Technology Progress Award has been integrated into the CHIC balance scooter, and the vector balancing technology has been adopted in the industry, which provides a new technical standard for vehicle balancing control and power output in the field of intelligent transportation.

CHIC electric balance scooter include SMART series, E-Pioneer and Fairy models, which have passed UL, CE, SGS, FCC, RoHS, C-TICK and other international qualification certification, won a special iF prize - Hansgeria Award, two world TIA prize winners of original design, eight international Red Dot concept design awards, 2015 "Mayor's Cup" creativity Hangzhou Design Competition Gold Award Product Group and the 2015 "Saineng Cup" consumer favorite balancing car brand evaluation activities "Excellent Electric balance scooter Brand".

At the Las Vegas Convention and exhibition in the United States, it was rated the fourth fashion product. What’s more, British media called it as a luxury.

CHIC balance scooter are frequently showed in many popular China TV shows, such as "Super  Brain", "Running Man" and "Jing Distance", etc., and settled as sightseeing cars in the world's largest film and television shooting base, known as "Chinese Hollywood" Hengdian Studios.
CHIC Balance scooters were also showed in the MV shooting by famous American singer Justin Bieber, as well as used in the NBA contest.

In the media, CHIC has established good cooperative relationships with CCTV, Zhejiang TV, Shenzhen TV, Hangzhou TV and other TV stations at all levels. At the same time, CHIC also actively pays attention to sports. we sponsored the Hangzhou Entrepreneurship Marathon, cooperated with the Hangzhou Sports Bureau to organize a robot polo match, sponsored the 8th Beijing University Athletics Games, and sponsored the team to participate in the 2017 National University Business Elite Challenge and won the first prize.


CHIC balance scooters are advanced in technology, perfect in function and excellent in quality. Especially the SMART series products are best-selling in the global market, e.g, the United States, Europe, Japan, Russia, the Middle East, South Korea, Canada, India, Australia and other countries and regions. It has won a worldwide reputation.

With the continual and huge investments of funds on R&D, Chic who has built an intellectual property portfolio system domestically and overseas, protecting the intellectual properties such as products, patents, and trademarks has been a enterprise with the complete intellectual property system and durable R&D ability, also a holder of 600+ patents and 120+ trademarks over the world, annually gaining ¥60,000,000+ through the patent authorizations.

In 2016,Hangzhou CHIC went to the United States to response three 337 investigation cases, which ended in the results of all successful cases, highlighting the original invention strength of Hangzhou CHIC as a national high-tech enterprise and the leading position in the balance scooter industry. The case was named one of the "2016 Top 10 US-China Economic and Trade News" by the SINO-US Times, and was successfully selected as a classic case of the "Responsive 337 Investigation" by the Ministry of Commerce of China.

10 years R&D


more than 120 trademarks


With the principle of "innovation in technologies, consciousness for the best, management with regulations, integration of resources" throughout the operation, and for the idea of "intelligent mobility guides the future life", Chic has been devoting itself to the solution to short distance mobility, chasing after what would make the man's mobility smarter, rapider, easier, and safer.It's hardly to start a business,but Hangzhou CHIC never forget the "beginning heart" and insist on "initiating smart travel, leading future life", we are always focusing on solving the short-distance travel problem,let the short trips become smarter,more efficient,more convenient and safer.