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Company profile

Chic Hoverboard and Self-balancing Scooter’s Brand Logo

Hangzhou Chic Intelligent Technology Co., Ltd. (hereinafter referred to as “Hangzhou Chic”) is located in Liangzhu University Science and Technology Park, Yuhang District, Hangzhou, “Paradise Silicon Valley”. It’s a national high-tech company, Zhejiang Provincial Industrial Design Center, The Top 100 Most Technologically Advanced Enterprises and the Top Ten Industrial Design Enterprise in Zhejiang Province, and the famous export enterprises in Hangzhou. 


In addition, Hangzhou Chic is the Chairman of the Electric balance scooter Branch of China Chamber of Commerce for Import and Export of Machinery and Electronic Products, the executive director of the China self-balancing scooter Industry Association, and the Vice Chairman of the intellectual property Alliance of the Intelligent short Transportation Industry. At present, Hangzhou Chic has also set up branches as Haining Chic, Hangzhou Qikekuxing Trading and Lishui CHIC Industry Park to integrate the upstream and downstream industry chain resources to build an electric balance scooter and intelligent short-transportation industry alliance.

 the hoverboard giant’s location,Hangzhou,China

Hangzhou,a Silicon Valley in China and a paradise on earth

Hangzhou CHIC, relying on the computer-aided product innovation and Design Engineering Center of the Ministry of Education, Zhejiang University International Design Institute, Zhejiang Provincial Key Laboratory of Service Robots and InnoWorks, began to set up the R&D team of electric balancing vehicle technology in 2009, and formally established Hangzhou CHIC in May 2013 and launched the first one. Generation of human-machine interaction balancing vehicle in Aug 2014.


Hangzhou CHIC Technology Research and Development Team consists of 8 Ph.D. and 12 Master's Degrees. They are all authoritative experts in software development, industrial design, automation control and other fields.The technology of "embedded system + industrial design + mechatronics" which has won the second prize of National Science and Technology Progress Award has been integrated into the rider balancing bicycle, and the vector balancing technology has been adopted in the industry, which provides a new technical standard for vehicle balancing control and power output in the field of intelligent transportation.

IOChic Self-balancing Scooter is prevalent in the global market

Being fashionable all over the world and  the celebrities'favorite

CHIC electric balance scooter include SMART series, E-Pioneer and Fairy models, which have passed UL CE SGS FCC ROHS C-TICK and other international qualification certification, won a special iF prize - Hansgeria Award, two world TIA prize winners of original design, eight international Red Dot concept design awards, 2015 "Mayor's Cup" creativity Hangzhou Design Competition Gold Award Product Group and the 2015 "Saineng Cup" consumer favorite balancing car brand evaluation activities "Excellent Electric Torsion Brand".


At the Las Vegas Convention and exhibition in the United States, it was rated the fourth fashion product. In addition, the Smart series is not only popular among teenagers and enthusiasts around the world, but also a fashionable cycling boom worldwide.

CHIC balance scooter are frequently showed in many popular China TV shows, such as “Super  Brain", “Running Man" and “Jing Distance", etc., and settled as sightseeing cars in the world's largest film and television shooting base, known as "Chinese Hollywood "Hengdian Studios. 
CHIC Balance scooters were also showed in the MV shooting by famous American singer Justin Bieber, as well as used in the NBA contest. 

In the media, CHIC has established good cooperative relationships with CCTV, Zhejiang TV, Shenzhen TV, Hangzhou TV and other TV stations at all levels. In addition, the story of “CHIC win against US 337 case” has been widely reported by home and abroad authoritative medias, e.g CCTV, Zhejiang TV, Forbes, the SINO-US Times, People's Daily, Phoenix.com, Global Times etc.

CHIC balance scooters are advanced in technology, perfect in function and excellent in quality. Especially the SMART series products are best-selling in the global market, e.g, the United States, Europe, Japan, Russia, the Middle East, South Korea, Canada, India, Australia and other countries and regions. It has won a worldwide reputation. 

Hangzhou CHIC has accumulated more than 450 technical patents and more than 70 trademarks after 10 years of research and development. Hangzhou CHIC pay great attention to the global patent layout and intellectual property protection. In order to crack down on various illegal infringements and strengthen the protection of intellectual property rights, the Ministry of Justice Dept. and the Intellectual Property Center were established internally, the Intelligent Short-distance Transportation Industry Property Rights Alliance was established jointly with China Customs and Anti-Infringement Alliance. CHIC became the vice president unit.

In the past 3 years, Hangzhou CHIC went to the United States to response three 337 investigation cases, which ended in the results of all successful cases, highlighting the original invention strength of Hangzhou CHIC as a national high-tech enterprise and the leading position in the balance scooter industry. The case was named one of the “2016 Top 10 US-China Economic and Trade News” by the SINO-US Times, and was successfully selected as a classic case of the “Responsive 337 Investigation” by the Ministry of Commerce of China.